3 Non-Techie Ways to a Faster Website
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I provide website maintenance and security services as well as personalized tech training. You can consider me your dedicated tech coach empowering you to navigate the digital world confidently!
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Before You Start
I recommend you go to Google PageSpeed Insights to run your website through their speed test and make a note of your results.
Don’t worry about all the “stuff,” it says.
I want you to have a baseline grade for comparison.
Now let’s get started…
What is browser caching? Caching means that our web browsers will store pre-loaded and ready-to-view versions of our web pages.
You’ve likely experienced caching when you were working on your website, and your changes didn’t show up immediately.
The main reason why browser caching is important is that it reduces how much time it takes to load up a web page, showing it faster for a visitor to your website.
This step doesn’t have to be complicated. You can do this if you know how to install your own plugins.
Buy WP Rocket: Head to WP-Rocket and purchase a license for the WP Rocket plugin.

Why a premium plugin?
Because WP-Rocket is the most straightforward plugin, yes, there are free ones you can use, but they can be overwhelming and complicated to set up.
Install WP Rocket
Download WP-Rocket after you have purchased it, and then log into your website and install your plugin.
Watch the tutorial below to see exactly how to install the plugin. 👇
While you can customize different parts of WP Rocket, the fantastic thing about the plugin is it’s ready to use right after installation.
How to install WP Rocket
If you run your website through Google Page Speed, you’ll likely see “Properly Sized Images” with a red or yellow box beside it.

You want to have images that are already resized to the size you need on your website, AND you want them to be optimized to display the best on your website.

Use a service like Squoosh to shrink your images without making them look fuzzy before uploading them to your website.
What about the images already on my site?
I recommend installing the Imagify Plugin, it’s free to get started, and the free plan will work for most websites.
You can do some bulk optimization right from inside your website. It will also optimize the memory size of your image when you upload it.
The next step is TOTALLY optional.
If you feel accomplished but not ready to add these two things to your website, IT’S OKAY. Just head to the next lesson.
Lazy Load Your Images.
The basic idea of lazy loading is simple – defer loading anything that is not needed right now.
For images, it usually translates to an image that is not visible to the user upfront and can be lazy-loaded. As the user scrolls down the page, the image placeholders start coming into view.
You set this up within WP Rocket and/or Imagify.
👇 Watch the videos below for a quick tutorial on how to do it. 👇
WP Rocket – Turn on Lazy Loading
Install & Configure Imagify
A Content Delivery Network is a bit like a global caching plugin. It takes pages of your website and stores versions of your website on different website servers around the world.
If you live in the United States and have your web hosting with a US-based company, when someone from Australia decides to visit your site, it can take quite a bit of time for your website details to travel all the way to Australia (Yes, the data from your website travels by fiber-optic lines all the way to Australia!)

Using a service like Cloudflare adds an extra layer of security and will make your website faster.
Setting up your CDN
Contact your web hosting provider and ask if they can set up Cloudflare on your website. Many popular web hosting companies have built-in connections with Cloudflare and can set it up for you.
PS: If, for some reason, your web host doesn’t offer Cloudflare for free, send me a message and I can provide some additional recommendations.