If you’ve been feeling a little… off lately about your online business, you’re definitely not alone.
It seems like the online world is shifting under our feet.
Things that used to sell like hotcakes? Well, they’re not exactly flying off the virtual shelves anymore. And honestly, I get it. I’ve been feeling it too.
It’s easy to start questioning everything. “Am I doing something wrong? Is my offer no longer relevant? Am I just… out of touch?”
But before we dive into a full-blown panic (trust me, I’ve been there), let’s take a deep breath and look at what’s really happening.
I think there are two major things at play:
1. The Uncertainty Factor:
Let’s face it, the world feels a little wobbly right now. There’s a lot of uncertainty, and people are naturally holding onto their resources a little tighter. When things feel unstable, investing in something new can feel risky.
2. The Craving for Connection:
More than ever, people are craving genuine, human connection. We’re tired of feeling like just another number in a marketing funnel. We want to know there’s a real person behind the screen, someone who understands our struggles and truly cares.
So, what do we do? How do we adapt to this shift?
Here are a few things I’m focusing on, and I encourage you to consider them too:
- Humanize, Humanize, Humanize:
- Let’s ditch the perfectly curated images and show the real us. Share behind-the-scenes glimpses, tell your story, and let your personality shine through. People connect with people, not polished brands.
- I’m going to work on sharing more of my day to day on Instagram, not just pretty pictures, but the real me.
- Focus on Connection, Not Just Conversion:
- Instead of always pushing for a sale, let’s focus on building relationships. Go live, host Q&A sessions, and really engage with your audience.
- I’m really finding that when I take the time to have an Idea Igniter Session with someone, that they are not only helped, but feel seen and heard.
- Offer Flexibility and Value:
- Consider offering more flexible payment options or smaller, more accessible products.
- Think about how your products truly help people in this current climate. For example, your website needs to be secure, and your Website Protection Plans and Website Owner’s Toolkit are perfect for that.
- Offer a more personalized service:
- My Geek in Your Pocket OnDemand offer was created just for this reason. 30 days of personalized support to fix your website issues. It’s like having a friendly expert by your side, providing personalized guidance and support to tackle those website frustrations. Instead of feeling lost and alone, you can get direct, tailored help to make your website work for you, right now.
- Empathy is Your Superpower:
- Acknowledge the uncertainty and show that you understand. Let your audience know you’re in this with them.
- I know how hard it can be to run a tiny business, and I want to help you make it easier.
Remember, we’re all in this together. Let’s shift our focus from “selling” to “serving,” and build businesses that are rooted in genuine connection and lasting value.
What are your thoughts? How are you adapting to the online shift? I’d love to hear from you in the comments!
