I launched a membership and heard nothing back. Zero sales. Here is what the data actually showed, why the offer wasn’t the problem, and what I am doing differently.
What a Launch With Zero Sales Actually Taught Me Read Full Article »
I woke up yesterday and the air in the room just felt… thick. You know that feeling when you open your eyes and, before you even check your phone, you can feel the vibration of the world’s noise? It’s a physical weight. Between the headlines, the constant ping of expectations,…
When the World Feels Too Heavy to “Business” Read Full Article »
I have a confession to make. For a long time, whenever I heard the word “consistency” in the online business world, I flinched. Maybe you do, too. For creative, freedom-loving business owners, consistency often feels like a trap. It sounds like a rigid cage. It sounds like someone telling you that you must post on Instagram every single day at 8:00 AM, regardless of how you feel or what is happening in your life. It feels like a hamster wheel that never stops spinning. As someone who has rediscovered their love of focused, unrushed work, that version of consistency never
Why I Chose the One Word I Used to Hate (My 2026 Plan) Read Full Article »
For any website owner, this is one of the most common (and most expensive) blind spots. The good news? Fixing it doesn’t require a redesign, a rebranding, or a week-long copywriting retreat. It starts with clarity. Your homepage isn’t just a digital welcome mat. It’s the front porch of your business. That first handshake, the first glance, the first yes (or no). Let’s make that handshake confident, warm, and unmistakably you. You hear it all the time as the first thing to do, “Just clarify your headline!” But let’s go deeper. Homepage clarity isn’t just about attracting the right people,
How to Clarify Your Website Message So Visitors Don’t Click Away Read Full Article »
Here’s something I’ve learned the hard way: if you feel “icky” about emailing, you won’t do it consistently. I know for myself when I first started my business I had to push myself to send emails, it just felt like I was overloading and adding to the chaos of my readers inboxes, but here’s what I learned: First, you are the ONLY one who sees ALL of your emails, remember not everyone will read every email. Second, people who want to hear from you will stay on your email list. If they like what they read, they stick around. Others will leave, and that’s okay.
Email writing overwhelm? Get this resource. Read Full Article »
I’ve been having thoughts and ideas rumble around in my head about how I want my business to look in the coming year. While I KNOW I have a lot of life left to live, I do want to shift where my focus is, and I want to explore things that excited ME. Here’s a snippet of what I shared with my biz bestie this morning: Had an interesting internal response when Monday came around in terms of “being back at my desk” after some time away. I had that kind of “ugh” I’m back at work today. This insight
That ‘ugh’ feeling Read Full Article »
Close to 44% of the websites online use WordPress to build their websites. This makes it a WordPress website vulnerable to hackers, but with a few tweaks you can have a secure website that will encourage the hackers to move on to a website that doesn’t have the same vulnerability.
5 Common WordPress Security Issues & How Fix Them Read Full Article »
I’ve been enjoying 3 glorious days on my own in our little apartment. Rick has been at the BC Outdoors show this weekend and staying at his friend’s place during that time. I had a wonderful breakfast with an old friend (who is local as well, YAY!) and we realized we need to do more things together without the “boys”. I had planned on doing some work on Friday, but instead I spend a blissful 4 hours on the couch reading. Another strong reminder I need to do more of that. I”m finishing up,…
Weekly Finds – 03/23 Read Full Article »
If you celebrate a Happy St. Patrick’s Day, the day when the beer turns green, Irish Stew is on the menu, and you get pinched if you’re not wearing green. I guess I’m lucky since I’m staying home today and won’t have to worry about that. Today, I wanted to touch on something that seems to have stirred something up for others. Yesterday, I shared how my promotion of my Build Your Website course didn’t make a single sale last week, and yet I still made money because I was showing up. I also…
Do you sense it too? Read Full Article »
Here we are rolling through March, we had a lot of spring like weather here and then the last few nights we have had snow overnight, which then disappears as the sun comes up and warms everything up. Last week I was running a sale on my Build Your Website course, and I’m going to be vulnerable here, as this isn’t something I usually share. I didn’t make a single sale on that course last week. Which has me wondering what wasn’t working – was it my sales page, not the right time, the emails?…
Weekly Finds – March 9, 2025 Read Full Article »
Okay, real talk. Are you feeling like you’re constantly chasing your tail? As a solopreneur, I know that feeling way too well. We started our businesses for freedom, right? To ditch the 9-to-5 grind and build something on our own terms. But sometimes, it feels like we’ve just traded one set of demands for another, and we’re still stuck trading hours for dollars. Here’s the thing: your website? It’s not just a fancy online business card. It’s a secret weapon for automating tasks and getting your time back. Let’s talk about how to make that happen. Seriously, how much time
Control Your Time: Ditch the Hustle, Embrace Freedom Read Full Article »
