The Three-Column Test I Wish Someone Had Handed Me Years Ago
Somewhere in year three, I realized I had been performing. Not lying, exactly. The work was real, the clients were real. But I was showing up to my own business the way you show up to a dinner party at someone else’s house. Here is the three-column exercise that finally showed me the gap between what I was doing and what I would have built if no one was watching.
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