Business Strategy

The big-picture thinking behind building a resilient, uncomplicated business.
Learn how to apply my signature framework to grow your influence without the noise.

Filter posts by category

You’re Not Starting Over. You’re Finally Building With Everything

Business Strategy

This essay is part of The Quiet Business Truths, a series on the beliefs behind building a calm, sustainable business. Start with the overview. A woman said it to me on a call last month, and she said it the way you say something you’ve decided is just true. “I feel like I’m starting from scratch at fifty-three.” Then a small, tired laugh, the kind that’s meant to soften how much it stings. I’ve heard a version of that sentence so many times now that I can almost predict the age she’ll name before she says it. Fifty-one. Fifty-eight. Sixty. Always with the same flatness underneath, the same quiet conviction that she’s late, that the clock started without her, that everyone else got a head start she somehow missed. I want to take that belief apart, carefully, because it’s wrong in a way that matters. The myth of the blank […]

You’re Not Starting Over. You’re Finally Building With Everything Read Full Article »

Email writing overwhelm? Get this resource.  

Business Strategy

Here’s something I’ve learned the hard way: if you feel “icky” about emailing, you won’t do it consistently. I know for myself when I first started my business I had to push myself to send emails, it just felt like I was overloading and adding to the chaos of my readers inboxes, but here’s what I learned: First, you are the ONLY one who sees ALL of your emails, remember not everyone will read every email. Second, people who want to hear from you will stay on your email list.  If they like what they read, they stick around.  Others will leave, and that’s okay. So if your newsletter and emails goes quiet for a few weeks at a time because you’re not sure what to write, then you’ll want to get this free resource from Leanne, at Passive Income Superstars. Leanne helps online business owners find balance without sacrificing sales — and she’s giving away her Anti-Burnout Email Plan for

Email writing overwhelm? Get this resource.   Read Full Article »

Control Your Time: Ditch the Hustle, Embrace Freedom

Business Strategy

Okay, real talk. Are you feeling like you’re constantly chasing your tail? As a solopreneur, I know that feeling way too well. We started our businesses for freedom, right? To ditch the 9-to-5 grind and build something on our own terms. But sometimes, it feels like we’ve just traded one set of demands for another, and we’re still stuck trading hours for dollars. Here’s the thing: your website? It’s not just a fancy online business card. It’s a secret weapon for automating tasks and getting your time back. Let’s talk about how to make that happen. Seriously, how much time do you waste emailing back and forth trying to nail down appointments? It’s a killer. Tools like Calendly or Acuity Scheduling? Game-changers. They let clients book directly on your site, based on your availability. Think about it: if you’re a coach, you set your slots, and they pick what works.

Control Your Time: Ditch the Hustle, Embrace Freedom Read Full Article »

Scroll to Top